Testimonials are great, but how do you increase market share while accumulating a younger membership base at the same time? This is what NSG/SWAT was tasked with for the 2016 Wheels Up campaign. More Emotion. More Life. More Up. In an industry where everyone seems to be doing the exact same thing, Wheels Up wanted to redefine the stuffiness associated with private aviation.
In round one of visual directions we presented to Wheels Up, we sold the idea of directing television spots similar to the GIF below. They asked us to translate this visual direction into print and banners, so we did:
