Bulletproof Junior –– E-commerce, Social
Background: Guns for teachers, enhanced school security, and bulletproof school supplies––alternative solutions to common sense gun reform have become less than ideal. Senators send "thoughts and prayers" but refuse to enact common sense gun reform. Enough is enough. We've had ~150 school shootings since Columbine.
The ask: Launch a digital campaign promoting bulletproof gear for "your child's next school shooting".
But here's the thing: kids don't need that.
Users were invited to navigate the full site, including a company backstory, FAQs and different product packages.
When users clicked on an image or the "Buy Now" button, our big reveal came to life – we don't sell bulletproof vests! We want voters to demand gun reform.
Users found their Senators via zipcode
& we helped tweet them, demanding Gun Reform now.
Our campaign was co-submitted by Y&R NY and 180LA to the 2018 Cannes Lions.
ABC needed creative solutions that helped highlight the game-changing medical breakthroughs they’re discovering every year. ABC researchers have discovered CAR-T, a new cancer treatment that’s organic, yet stronger than chemo, HIV/AIDS medications that consolidate 10 daily pills into 1, and viral therapies that kill diseases in the body.
Our approach to highlighting their groundbreaking work completely revitalized their digital presence, and National Geographic noticed. They offered to give us space to share our work in the January 2019 NatGeo edition.
The magazine has a global circulation of approximately 6.5 million monthly readers.
Highlighting important medical breakthroughs and the importance of voting for cures, we also worked on a new campaign for ABC called “Bright Future”, which included a :75, :30, and :15 spot, as well as radio, and a social media campaign. The :30 TVC below is currently running on NBC, MSNBC, CNN, and FOX.
We were tasked with designing the website and writing backstories for each of the Epic Crunch and Goldfish Hero squads (yes there is a difference).
The result was GoldFishHeroes.com <——Check it out there.
Gun Safety Alliance + Toms Shoes –– Digital, Activation
Background: Gun violence is a national epidemic, and business leaders should agree. Together, the GSA is made up of business leaders from JP Morgan Chase, Facebook, Dick’s Sporting Goods, Walmart, etc. looking to empower the public to take on gun safety in a non-partisan way.
The ask: Create an interim-website in 4 days for the Gun Safety Alliance to launch their business to the public. We’re revamping the website again in order to use tech and AI to help the site stay up-to-date on gun safety information. We’re currently working on an additional national activation to launch in April 2019. Stay tuned.
Below is the quick website we created in 4 days to satisfy their needs prior to a gun safety event in October 2018. Future website and activation work will be added soon.
Mobile Site of the Day - FWA
Pick of the Day - Creativity Online
To celebrate the SCOTUS decision for marriage equality in all 50 states, JWT launched Proud Logos, a site that lets people transform any photo into a celebratory rainbow-fied photo. We also actually beat Facebook to the idea, so that was neat.
Testimonials are great, but how do you increase market share while accumulating a younger membership base at the same time? This is what NSG/SWAT was tasked with for the 2016 Wheels Up campaign. More Emotion. More Life. More Up. In an industry where everyone seems to be doing the exact same thing, Wheels Up wanted to redefine the stuffiness associated with private aviation.
In round one of visual directions we presented to Wheels Up, we sold the idea of directing television spots similar to the GIF below. They asked us to translate this visual direction into print and banners, so we did: